Koncepcje
Calliope® - the easy way to colour your life! - Najłatwiejszy sposób na dodanie koloru do swojego życia!
W 2017 r. wprowadziliśmy 23 nowe odmiany Calliope®, które wyznaczają nowe standardy na rynku pelargonii. Dzięki swoim doskonałym cechom Calliope® tworzy prawdziwą wartość dla wszystkich uczestników łańcucha dostaw:
- Wyjątkowo efektowna prezentacja w ogrodzie i unikatowy materiał genetyczny
- Lepsze rozkrzewienie oznacza większą liczbę kwiatów i atrakcyjniejszy efekt kolorystyczny
- Szybki i intensywny wzrost w ogrodzie
- Lepsza tolerancja na warunki pogodowe
- Długotrwała efektowna prezentacja w ogrodzie dzięki dodatkowi nawozu o spowolnionym działaniu
Nasza oferta Calliope® jest skierowana do producentów doceniających potencjał tej marki pelargonii. Silna marka konsumencka i kompleksowe wsparcie przez kampanię marketingową oraz elastyczność wyboru stwarza dużą szansę dla producentów:
- Tworzenie popytu poprzez przyciąganie sprzedawców detalicznych i promocję
- produktów wśród konsumentów
- Wykazane zwiększenie marży brutto w porównaniu ze standardowymi
- pelargoniami
- Różne rozmiary dostosowane do potrzeb produkcyjnych
Doniczki i etykiety z charakterystycznym dla marki wzornictwem oraz dodatek nawozu o spowolnionym działaniu - każdy z tych elementów odgrywa istotną rolę. Tylko w ten sposób można zapewnić roślinom wysokie uznanie wśród sprzedawców detalicznych i konsumentów oraz wyraźnie odróżnić je od oferty standardowej, aby ostatecznie spełniły oczekiwania.
Obietnica jakości! „Roślina, która spełnia wszystkie oczekiwania”. Jest to nasz punkt odniesienia dla produktów z segmentu premium, które zapewniają wysokie marże dzięki wyjątkowej jakości.
MultiColours
Mixed combinations are loved by consumers and therefore retailers have increased their floor space they allocate for these combinations. This is a market opportunity you can fulfill by working with us. FloriPro Services has focused extensively on testing combinations for success at all levels in the value chain, from grower to consumer. Our investment in combination development is not focused solely on compatibility during production. Our main goal is to keep consumers satisfied with a well-balanced combination which flowers abundantly and evenly throughout the season. Next to our Annual Flowering assortment we also have a great range of tested and proven Viola and Cyclamen combinations under the name of MultiColours.
MultiColours stands for easy production, great appeal at point-of-sale and prolific flowering in consumers’ gardens. MultiColours will appeal to both impulse buyers and regular customers alike, as a great addition to their purchase and will undoubtedly be a real eye-catcher in store...
Rio Dipladenia
Boost your Rio sales
Here are the advantages to grow Rio:
- Easy to grow
- Early and compact varieties
- Less longer stems
- Good tolerance to low light conditions
- Brilliant and elongated leaves
This concept will support you to increase your sales
- POS material available : pots, labels, CC trolley posters, roll up
- Website easy to use for end consumer
Building a stronger brand will allow a better introduction for new varieties in the next years.
Pentas Starcluster / Pentas Rising Star risingstar
A new Star is born
A Pentas which makes the difference
- Very robust genetic
- Flowers all summer long
- Good outdoor performance
- Also perfect for indoor use
- Good heat tolerance
A concept to differentiate
- POS material like pots and flyer available
- Website easy to use with a lot of information
Campanula Springbell
Campanula Spring Bell® Blue is a real eye-catcher with its splendid display of bright blue flowers! The special colour immediately attracts attention, especially when seen against the dark green foliage. The blooms of Campanula Spring Bell® are borne in profusion, creating a sea of colour! And because its sterile flowers don’t set seed, Spring Bell® keeps flowering abundantly over a long period.
Campanula Spring Bell® can be kept both indoors and outdoors. Once the plant has finished flowering indoors, it can be planted in a sunny or partly shaded spot in the garden. The natural flowering period for Campanula Spring Bell® is June, but it can produce a second flush of flowers in September. Spring Bell® is winter-hardy and will surprise you again the following year with its splendid display of flowers!
Helleborus Christmas Carol
The Helleborus Christmas Carol, or Christmas Rose, is originating from the mountains in the eastern Alps and belongs to the group of perennials. This is remarkable, because the Hellebore is an evergreen plant in contrast to most of the perennials. The older foliage is easy to prune and already after a year the Hellebore reaches its maximum height of about 50 cm. Special fact about this Christmas Carol, which is from seed, that this hardy and evergreen plant flowers year after year from November to February.
Schizanthus Bauernorchidee
Find your countryside love
There is only one original Bauernorchidee™
- Large, colorful blooms, which remind of Orchid
- A breath of a romance garden
- Very floriferous
- Special flower color types
- Well branching
Bauernorchidee™ only available in an exclusive concept
- Pots and CC posters available and a lot more POS material
Heatlover
Let the summer in
Giving the right direction to the consumer novice, he will feel reassured in his purchase.
- Selection of annual varieties resistant to heat
- Flower all summer long
- Opportunities for summer sales
- POS material available to support your sales
- Give advices to the end consumer via QR code and website
This concept will give you benefits for your summer sales.
- Increase summer sales proposing a complete offer for summer
- Use greenhouses longer (better return on investment)
- Grow plants already known
- Grow plants chosen among an assortment
- Create attractiveness on the CC trolleys for retailers
